Although Google Analytics may reveal that you’ve received thousands of hits to your website this week, none of that matters if you aren’t earning conversions. Website conversions are crucial to the success of your online marketing strategy as they show you’re getting your visitors to do what you want them to do, whether it’s signing up for your newsletter or buying your product.
If your website is not helping your lead generation strategy, here are four content hacks to help you out:
The homepage is where the majority of the traffic on your website will originate. Think of your homepage as the front door to your business. The content on your homepage needs to be able to communicate to visitors what your business is all about within a few seconds. To determine the effectiveness of your homepage, ask yourself the following questions:
If you answered no to any of these questions, you need to optimize your homepage to boost lead generation.
Your headline matters. According to Copyblogger, 80 percent of visitors will read your headline, but only 20 percent will read the article associated with it. Use the following formula to create compelling headlines:
Number/Trigger Word + Adjective + Keyword + Promise
Some compelling adjectives to consider:
Make sure the headlines on each page of your website include strong verbs and at least one informative word.
When a prospective client is visiting a page on your website, you want him or her to be able to take action within a few seconds. This is why you need to include a visible CTA on every page of your website with an enticing offer.
Examples of CTAs include:
A blog allows you to continuously create new pages on your website for search engines to index, helping to drive more leads to your business. Because the content on your blog adds a lot of value to visitors, a CTA to subscribe to your blog should be included on your homepage.