Many business owners often ask “is blogging really necessary?” The answer is that blogging is one of the most cost-effective ways to increase your online authority, build trust, and improve your SEO. High-quality content can help get you found online, increase leads and help you to close more sales.
Featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines. – Tech Client
If you’re still not sure, here are the top five benefits blogging can bring to your business and your brand.
In terms of SEO, the more you blog, the more likely you’ll be to be found. As you add content to your website the search engines will have more to index, this improves your organic search results. Make sure to include relevant keywords in your content to increase SEO.
Blogging gives you a way to give readers a “behind the scenes” look at your business. It’s also a great way to write about what you’re passionate about and build trust. Share your voice and personality and you’ll build trust and relationships with your prospects.
Blogging gives you something valuable to share on social media, and social media is the perfect way to get your blog noticed. It’s a symbiotic relationship. As you share blog posts on social media, you increase traffic to your website. By sharing topical and valuable information on social media you can create a buzz that will help you to build traffic… and sales!
Blogging is a great way to establish yourself as a thought leader in your industry. It gives you a platform for sharing important industry related information and relevant personal insights. As you build authority, this breeds trust and keeps you top-of-mind when your prospects are at the buying stage of their journey.
Research has shown that the more pages a site has, the more leads it generates. According to Hubspot, businesses with 401 – 1000 pages generate 6Xs more leads than those with 51 – 100. Put simply, the more you blog, the more leads you’ll generate.
Blogging is one of the best ways to stand out from your competition. It gives you the opportunity to engage with prospects, offer solutions, build authority, increase your traffic and grow your sales. Blogging can level the playing field, plus it’s a cost-effective way to grow your business.