These days it’s unusual when you come across a business that doesn’t have a social media presence. Some would even argue that businesses lose credibility by not being on social media. However, just because most businesses have a social media presence today doesn’t mean that they’re implementing their marketing strategies effectively.
Here are 5 commonly made social media mistakes that can can actually harm your business:
It’s common to feel the pressure to be on every social media site known to man. However, the danger of this is spreading yourself too thin. It’s challenging enough to really knock it out of the park on one social media site, let alone ten. When you can’t consistently post engaging and value-added content on your various social media accounts, you risk having your followers lose interest in your brand.
Too many businesses spend time on social media channels where their target audience is not hanging out. This is a waste of time, money, and resources. Instead, take the time to research where your target audience spends their time online and how they like to interact on social media.
Each social media platform offers a unique experience in the way that users engage with content. This is why it’s critical that you differentiate the content that you share on each social media platform. You need to give your followers a reason to want to follow your various social media profiles.
The great thing about social media is that it presents you with an opportunity to have a 2-way conversation with your customers. However, too many businesses don’t respond to customers’ comments promptly or just ignore them all together. This will discourage your followers with interacting with your brand and will cause you to lose credibility.
As a business owner, you know a lot of about your products, services, and industry as a whole. You can offer a lot of value to your audience by occasionally using social media posts to educate them. Doing this can position you as an industry expert and the go-to person when a need comes up.
Does your copier dealership have an online media presence? Or maybe you’re just not sure where to begin. Why not talk to a PartnerPro team member about our social media management service for copier dealers and Managed Print Services providers! You can also download our free checklist on how to select the right digital marketing partner for your business.