Recent Blogs
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March 20, 2019
Marketing trends and techniques have evolved over the years, from the more traditional forms of newspaper and billboards and progressing to include TV and radio. While all of these methods are still in use today, one of the fastest growing forms of communication is part of the digital realm and is […]
February 28, 2019
One problem shared by many small business websites lies with engagement. Around 95% of their website traffic clicks away from their pages on their first visit without converting by either contacting them or filling out a form on the website. If your website receives 1000s, or even hundreds of unique […]
January 30, 2019
A recent study conducted by Pew Research found that Millennials have finally overtaken Gen-Xers and Boomers in the workforce. Today, management is facing the challenge of providing the right learning and retention strategies to meet the needs of this most unique generation. To create a learning program that works with […]
December 30, 2018
While most people create their New Year’s resolutions with the best of intentions, very few follow through with them. In fact, only 8 percent of people actually keep their resolutions. What can you do to increase your odds for achieving your goals? Take note of these seven best practices for people who keep […]
November 30, 2018
With more than 2 billion monthly active users, Facebook is a powerful social media platform for promoting a business. However, with constant changes to its search algorithm, ensuring that your target audience is seeing your content is becoming more challenging. Should you forego Facebook and focus on other social media […]
October 31, 2018
Sales 101 states, that in order to make a sale, you have to provide value to your client. But the truth is, one of the best ways to turn prospects into clients is by building a personal connection. Even with value, people have to want to do business with you. […]
September 20, 2018
These days it’s unusual when you come across a business that doesn’t have a social media presence. Some would even argue that businesses lose credibility by not being on social media. However, just because most businesses have a social media presence today doesn’t mean that they’re implementing their marketing strategies effectively. […]
August 31, 2018
It’s always great when you find yourself with an ultra-responsive prospect. Every email gets an immediate response. You call and they answer and are happy to chat. Unfortunately, this is often the exception, not the rule. The more common occurrence is for a prospect to disappear after responding for a […]
July 31, 2018
When you’re staring at a pile of work, it can seem insurmountable to get it all done. However, by taking steps to increase your productivity, you may find yourself getting more done in less time, while also feeling less stressed. Try some of these tips to be more productive during […]
June 20, 2018
Today, savvy buyers are tired of the same old sales pitch. Sales pitches generally focus on the seller – the company, its capabilities and its accolades. If you want to make the sale, ditch the pitch and tell a story. Why Stories Work The power of the story lies in […]
May 31, 2018
Many business owners often ask “is blogging really necessary?” The answer is that blogging is one of the most cost-effective ways to increase your online authority, build trust, and improve your SEO. High-quality content can help get you found online, increase leads and help you to close more sales. Featuring a […]
April 30, 2018
Millennials, or those born between approximately 1980 and 2000, are now the biggest generation in the workforce. As natives to technology, they think and work differently than their older coworkers. To effectively engage millennial workers businesses need to adapt their strategies. When it comes to eLearning, try these tips to […]
March 26, 2018
The Internet has empowered buyers. As a result, they are demanding more from salespeople. Personalized service, more relevant products and helpful interactions are the new normal. Millennials are in a great position to deliver on this. Their generation not only embraces this new sales paradigm, they helped to create it by […]
February 28, 2018
We benefit today by having an abundance of technology in the workplace that should be making us more productive. For example, with the help of an electronic calendar and e-communication tools, we can start a meeting with anyone anywhere in the world with the simple click of a button. But has […]
December 28, 2017
Keeping your sales team trained and current is a strategy for success. In competitive markets, online training is a cutting-edge technique; from tracking performance to improving communication, it empowers your team and can keep them at the top of their game. Here are just a few of the advantages of […]
November 27, 2017
Considering the number of consumers that turn to the Internet to research products and services today, the necessity of having a website for your copier dealership is a given. However, just because you have a website doesn’t mean that it’s adding value to your business. In fact, a poorly-functioning website can actually […]
October 23, 2017
Today digital marketing is a must for every business. When done correctly, it can help you generate new leads, establish your brand and label your business as a thought leader. The fact is, creating a solid digital strategy and high-quality content isn’t easy. It takes time and expertise. If you’re not […]
October 12, 2017
Although Google Analytics may reveal that you’ve received thousands of hits to your website this week, none of that matters if you aren’t earning conversions. Website conversions are crucial to the success of your online marketing strategy as they show you’re getting your visitors to do what you want them […]
August 28, 2017
Today’s consumers are tech savvy. They routinely perform online research before making a purchase. In fact, research has shown that today’s business buyer is already 57% down the buying cycle before they even contact a sales rep. This means your Google ranking is more important than ever before. Does your company […]
August 28, 2017
Don’t jump to conclusions – When working on a sale, start by gaining an understanding of your prospect’s needs. You may have the perfect solution, and can adjust your pitch to emphasize the advantages and ability of your product or service to meet their needs. Let your prospect do the talking, […]
August 25, 2017
In today’s digital world, your copier dealership’s online presence and brand identity are more important than ever before. Today’s business buyer is doing their research online before making a purchase. Does your website keep those business buyers interested and informed enough to want to stay on your site, revisit, and […]
August 1, 2017
It’s 2017 – does your copier dealership actively blog? A blog is a series or collection of articles that can help answer the common questions your prospects have regarding your products and services. Today, B2B companies that blog (regularly, as part of a strategy) generate 67 percent more leads than […]
July 31, 2017
Cold calling is often the hardest part of any sales position. It can feel awkward and can actually hinder your progress if not done the right way. Salespeople who spend time researching before picking up the phone understand their prospect’s specific pain points and are often far more effective when […]
July 27, 2017
You’ve probably heard the term inbound marketing but might not understand the amazing benefits it can offer. In this post, we’re going to explain exactly what constitutes inbound marketing, how the approach is different to traditional marketing, and show you some of the benefits and opportunities inbound marketing can offer […]
July 27, 2017
Today, as more of us transition to digital marketing and sales there is increasing pressure to provide results. More and more consumers are going online, searching and researching before committing to a purchase, making an impactful website presence crucial to success. If you’re a copier dealership or reseller and you’re […]
July 27, 2017
Today, marketing is only driving 30% of your total leads. To be successful, you need to take advantage of alternative channels. LinkedIn offers the perfect platform to meet and interact with prospects as you guide them through the qualifying process. LinkedIn engagement allows you to provide information, building your credibility. Here are […]
June 8, 2017
It seems like every day there are more social media platforms you need to think about. Facebook, Twitter, LinkedIn, Instagram the list goes on and on. Social media interaction is the best way to engage with potential customers and improve your website’s Google ranking – but do you know how […]
June 8, 2017
Is your website working like it should? Is it generating qualified leads? In today’s online world where customer buying decisions are driven by online research, your website is your business’ billboard. If you find that you’re not getting the results you would like from your website, it could be time […]
May 24, 2017
As a salesperson or team manager, training and growing is a process you’ll engage in throughout your career. Education is a life-long pursuit that can keep you current with the latest trends, techniques, and technology in sales. Educating your sales team members can not only increase sales, it can help […]