Sales 101 states, that in order to make a sale, you have to provide value to your client. But the truth is, one of the best ways to turn prospects into clients is by building a personal connection. Even with value, people have to want to do business with you.
Networking is the best way to build those social connections. While, in the digital age, social engagement is important, nothing will ever replace a handshake and the bond you form by looking your prospect in the eye.
“The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.” – Bob Burg
Networking is an important skill. What follows are some of the most common mistakes your team might be making when building personal relationships, and how you can get them to do better!
These tips are a great way to start a conversation with your sales team about how their networking efforts are panning out and where there’s room for improvement. Educating your team about the differences between sales and networking, building relationships, and the importance of follow-up can help you meet your quotas and develop loyal customers!
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